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Entrepreneurship

The best Entrepreneurship books — new releases and enduring classics — each distilled to its core framework, 7 takeaways, and a practical plan. Tap any book to distill it live.

01

New & notable — the past year

2014

The Lean Product Playbook

Dan Olsen

A systematic framework for building products customers actually want, combining lean methodology with product management best practices.

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2014

The Mom Test

Rob Fitzpatrick

Essential guide to customer interviews that reveals how to get honest feedback without leading questions or bias.

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1991

Crossing the Chasm

Geoffrey Moore

Landmark analysis of how technology products transition from early adopters to mainstream markets, critical for scaling startups.

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2014

The Hard Thing About Hard Things

Ben Horowitz

Candid advice from a veteran VC and founder on navigating existential crises, tough decisions, and culture-building at scale.

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2014

Traction

Gabriel Weinberg and Justin Mares

Comprehensive playbook covering 19 different channels for acquiring customers, with real case studies from successful startups.

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2012

The Founder's Dilemmas

Noam Wasserman

Data-driven insights into founding team composition, equity splits, and early decisions that determine startup success or failure.

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2011

Venture Deals

Brad Feld and Jason Mendelson

Definitive guide to venture capital, term sheets, and negotiation tactics written by two of the most respected VCs in tech.

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2017

The Startup Way

Eric Ries

Framework for applying lean startup principles inside established organizations to drive innovation and adaptation.

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2008

Inspired

Marty Cagan

Authoritative guide to discovering and building products that resonate with customers, rooted in Silicon Valley product leadership.

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2014

Zero to One

Peter Thiel and Blake Masters

Contrarian advice on creating monopolistic businesses and technological progress from PayPal co-founder and venture capitalist.

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02

The classics

2011

The Lean Startup

Eric Ries

Revolutionary framework popularizing iterative development, validated learning, and pivot strategies for startups and established firms.

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2001

Good to Great

Jim Collins

Research-based examination of how good companies transition to sustained excellence through disciplined decision-making and culture.

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2004

The Art of the Start

Guy Kawasaki

Practical wisdom on launching ventures from a legendary Silicon Valley venture capitalist and entrepreneur.

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2010

Rework

Jason Fried and David Heinemeier Hansson

Contrarian manifesto challenging conventional business wisdom with actionable advice from the founders of Basecamp.

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1995

The E-Myth Revisited

Michael E. Gerber

Framework for building scalable, systems-driven businesses that work without constant founder involvement.

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2013

Lean Analytics

Alistair Croll and Benjamin Yoskovitz

How to measure progress in startups using data-driven analytics and key metrics rather than vanity metrics.

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1997

The Innovator's Dilemma

Clayton Christensen

Groundbreaking theory of how established companies fail when disruptive technologies emerge, essential for understanding market dynamics.

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2010

Business Model Generation

Alexander Osterwalder and Yves Pigneur

Visual framework for designing, testing, and iterating business models through the Business Model Canvas tool.

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2007

The 4-Hour Workweek

Tim Ferriss

Unconventional strategies for automation, delegation, and lifestyle design that influenced entrepreneurial thinking on efficiency and scale.

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2014

Hooked

Nir Eyal

Psychology-based framework for building habit-forming products through loops of trigger, action, reward, and investment.

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